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The best indicator for ServiceNow (NOW)

We backtested 20 indicators across daily, weekly and hourly charts on real ServiceNow (NOW) history. Here's what actually worked — risk-adjusted, out-of-sample, with costs.

Trend · Weekly

Donchian Midline

On the weekly chart, this is the strongest risk-adjusted edge we found for ServiceNow (NOW) over ~14.0 years — trailing buy-and-hold by 5.5% CAGR.

19.6%
CAGR
0.83
Sharpe
-39.5%
Max DD
50.0%
Win rate
3.77
Profit factor
-5.5%
vs Buy&Hold
Best by timeframe

The winner on each chart

Weekly
Donchian Midline
-5.5% · Sharpe 0.83
Daily
Bollinger Mean-Reversion
-15.2% · Sharpe 0.55
Full results

Every indicator, ranked

Ranked by Sharpe (risk-adjusted return). Hypothetical, fees included.

#IndicatorTFCAGRSharpeMax DDWinTradesvs B&H
1Donchian Midline Weekly19.6%0.83-39.5%50.0%30-5.5%
2MACD Weekly12.1%0.6-36.3%58.1%31-12.9%
3RSI Trend (>50) Weekly13.2%0.59-39.9%45.5%33-11.8%
4Bollinger Mean-Reversion Daily10.0%0.55-42.4%78.2%55-15.2%
5Rate of Change Weekly11.4%0.55-47.1%51.4%37-13.7%
6WaveTrend (8/6/4) Daily11.7%0.53-56.2%75.9%54-13.5%
7Bollinger Breakout Weekly8.7%0.52-44.3%50.0%16-16.3%
8EMA 20/50 Cross Daily11.0%0.51-40.0%53.1%32-14.3%
9ADX / DMIWeekly8.9%0.49-37.3%55.0%20-16.1%
10EMA-10 TrendWeekly9.6%0.47-59.2%46.4%69-15.5%
11Stochastic Daily8.8%0.45-55.6%73.4%64-16.5%
12CCI Daily9.1%0.45-46.5%71.8%71-16.2%
13Williams %R Daily8.8%0.44-56.4%72.7%88-16.4%
14MACDDaily8.4%0.43-54.0%47.5%141-16.8%

= held up out-of-sample. Hypothetical, costs included. See methodology.

What this means

For ServiceNow (NOW), Donchian Midline on the weekly timeframe gave the best balance of return and risk in our test. It still trailed buy-and-hold on raw return — but remember: this is a hypothetical backtest of a standard rule, not a recommendation. Markets change. See the methodology and disclaimer.

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