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The best indicator for Starbucks (SBUX)

We backtested 20 indicators across daily, weekly and hourly charts on real Starbucks (SBUX) history. Here's what actually worked — risk-adjusted, out-of-sample, with costs.

Trend · Daily

EMA 20/50 Cross

On the daily chart, this is the strongest risk-adjusted edge we found for Starbucks (SBUX) over ~33.9 years — trailing buy-and-hold by 7.9% CAGR.

11.3%
CAGR
0.53
Sharpe
-51.6%
Max DD
43.8%
Win rate
3.1
Profit factor
-7.9%
vs Buy&Hold
Best by timeframe

The winner on each chart

Daily
EMA 20/50 Cross
-7.9% · Sharpe 0.53
Weekly
Donchian Midline
-10.0% · Sharpe 0.47
Full results

Every indicator, ranked

Ranked by Sharpe (risk-adjusted return). Hypothetical, fees included.

#IndicatorTFCAGRSharpeMax DDWinTradesvs B&H
1EMA 20/50 Cross Daily11.3%0.53-51.6%43.8%73-7.9%
2WaveTrend (8/6/4) Daily9.7%0.49-70.1%71.8%117-9.5%
3RSI Trend (>50)Weekly9.3%0.47-55.0%40.0%95-9.8%
4Donchian Midline Weekly9.1%0.47-57.8%43.2%95-10.0%
5EMA 20/50 CrossWeekly9.5%0.46-59.7%50.0%16-9.5%
6Williams %R Daily8.1%0.44-66.1%65.0%223-11.1%
7SMA 50/200 Cross Daily8.6%0.43-65.2%62.5%24-10.6%
8Stochastic Daily7.2%0.42-62.4%62.4%157-12.0%
9EMA 50/200 CrossDaily8.0%0.41-61.0%44.0%25-11.2%
10WaveTrend (8/6/4) Weekly7.2%0.41-75.7%88.0%25-11.9%
11EMA-10 Trend Weekly7.4%0.41-62.6%48.0%152-11.7%
12Bollinger Mean-Reversion Weekly5.6%0.4-43.7%76.0%25-13.5%
13Donchian BreakoutWeekly6.5%0.39-59.3%41.4%29-12.6%
14Williams %R Weekly6.5%0.39-75.3%87.5%40-12.6%

= held up out-of-sample. Hypothetical, costs included. See methodology.

What this means

For Starbucks (SBUX), EMA 20/50 Cross on the daily timeframe gave the best balance of return and risk in our test. It still trailed buy-and-hold on raw return — but remember: this is a hypothetical backtest of a standard rule, not a recommendation. Markets change. See the methodology and disclaimer.

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